Cookie Policy
Last updated: April 2026
1. What Are Cookies?
Cookies are small text files that websites store on your device to remember information about your visit and improve your browsing experience. Some are necessary for the site to function (essential cookies) and others help us understand how you use the platform (analytics cookies).
2. Essential Cookies (No Consent Required)
These cookies are strictly necessary for the platform to function and do not require your consent. They are automatically installed when you access the site: (a) sb-* (Supabase Auth): manage your user session and authentication. Provider: Supabase. Duration: session duration. (b) hookalyze_analytics_consent: stores your preference for accepting or rejecting analytics cookies. Provider: Hookalyze (localStorage). Duration: permanent until you change it. (c) NEXT_LOCALE: stores your preferred language (Spanish or English). Provider: Hookalyze. Duration: permanent until you change it.
3. Analytics Cookies (Consent Required)
These cookies are only installed if you explicitly accept them in the cookie banner. We use them to understand how users interact with the platform and improve the experience: (a) Google Analytics 4: _ga (identifies unique users, duration: 2 years), _ga_* (maintains session state, duration: 2 years). Google Analytics provides us with anonymized information about pages visited, visit duration, traffic source, and device type. We do not collect demographic data or enable ad personalization features. Google Privacy Policy: https://policies.google.com/privacy. (b) TikTok Pixel: _ttp (identifies visitors to measure campaign effectiveness, duration: 13 months), tt_* (pixel session cookies). TikTok Pixel allows us to measure the effectiveness of our advertising campaigns on TikTok. It is not used to create behavioral profiles of users. TikTok Privacy Policy: https://www.tiktok.com/legal/privacy-policy.
5. Consent Withdrawal
You can withdraw your consent for analytics cookies at any time. To do so: (a) Clear your browser cookies (analytics cookies will not be reinstalled and the consent banner will reappear on your next visit). (b) Alternatively, you can manage cookies from your browser settings. Withdrawal of consent does not affect the lawfulness of processing based on consent prior to its withdrawal.
6. How to Manage Cookies
When you first visit Hookalyze, you will see a cookie banner that allows you to accept, decline, or configure analytics cookies with granular control. Your choice is saved and you will not see the banner again unless you clear your browser cookies. The "Configure" button allows you to individually choose which cookie categories to enable or disable. You can also configure your browser to block or delete cookies. Note that blocking essential cookies may prevent the platform from functioning properly. Instructions by browser: Chrome (chrome://settings/cookies), Firefox (about:preferences#privacy), Safari (Preferences > Privacy), Edge (edge://settings/privacy).
7. Third Parties That Set Cookies
The following companies may set cookies on your device through our site, only if you accept analytics cookies: (a) Google LLC — Google Analytics 4 (web analytics). Privacy Policy: https://policies.google.com/privacy. Opt-out: https://tools.google.com/dlpage/gaoptout. (b) TikTok — TikTok Pixel (campaign measurement). Privacy Policy: https://www.tiktok.com/legal/privacy-policy. Supabase cookies (authentication) are essential and are always installed. Provider: Supabase Inc. Privacy Policy: https://supabase.com/privacy.
8. Contact
For questions about our cookie policy or about the processing of your data, you can contact us at contact@hookalyze.com.
4. Cookie Summary Table
Below is a detailed list of all cookies used on the platform:
| Cookie | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| sb-* | Supabase | Authentication and session | Session | Always active |
| hookalyze_analytics_consent | Hookalyze | Cookie preference | Permanent | Always active |
| NEXT_LOCALE | Hookalyze | Preferred language | Permanent | Always active |
| _ga | Google Analytics | User identifier | 2 years | With consent |
| _ga_* | Google Analytics | Session state | 2 years | With consent |
| _ttp | TikTok Pixel | Campaign measurement | 13 months | With consent |
| tt_* | TikTok Pixel | Pixel session | Session | With consent |